Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables spammers to fake their way into the inbox.
The single point of failure in email deliverability is this:
The subscriber subscribes to the email sender but the email is delivered to the inbox provider who has absolutely no knowledge of the transaction. That large inbox providers like Gmail and Microsoft don’t have their own opt-in mechanisms that ensure deliverability at this point is an absolute joke.
So… if you’re an established email sender with hundreds of thousands of email subscribers that you built up over the years and you decide to change email marketing platforms… you have to restart your reputation. Or… if you’re a new email sender that is doing legitimate outreach to prospects and customers, you’re going to be assumed as a spammer.