10 A/B testing metrics to analyze results and measure success
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- A/B Testing
By Josh Gallant
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Updated on May 16, 2024
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12 min read
How do you measure success?
Trying out new marketing tactics, ideas, and initiatives is always exciting, but unless you’re actively analyzing the results you generate…
You won’t know what’s working and what’s not.
A/B testing metrics are critical for determining the effectiveness of your experiments and hypotheses. Anyone involved in conversion rate optimization must dig into these stats.
If you’re not sure where to start, don’t worry—we’ve put together a list of 10 key A/B testing metrics to track, plus a few tips and best practices to help you get started.