The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023
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In today’s fast-paced digital world, keeping up with media trends is essential for businesses to stay relevant and competitive. And for CMOs, it is especially important to stay ahead and embrace new technologies and trends that can help them better connect with their customers and drive business growth.
In this article, I’ll discuss the seven most vital media trends in 2023 for CMOs, including the rise of connected TV, increased focus on privacy and data regulation, the emergence of 5G technology, the growth of influencer marketing, the expansion of voice search and virtual assistants, the importance of cross-channel marketing, and the emergence of extended reality (XR).