Gamification in email marketing. Stripo CEO opinion
Gamification in emails is a trend that continues to gain momentum. More and more companies are trying to add various game elements to emails to increase engagement. Stripo continues to be at the forefront of this trend and promote it to the masses, and I, in turn, decided to talk with you about what gamification is in general, why it should be used, and how best to start implementing it in your emails.
What is gamification
First of all, let’s define what gamification is. It is a process of planning typical game-like components to non-game activities to keep people motivated and participating in the task. And we have to understand what kind of game-like components companies can use. For example, it can be data like a point system, rewards, competitive leaderboards, quizzes, collections, and much more.