Opinion Leaders about EMAIL GAMIFICATION: 📭 a Good Way to Increase CTOR and OR ✔️
Gamification in email marketing is being widely discussed now. Most want to give it a try, but only a few have done it so far. Why? Because email gamification is said to be time-consuming, and pretty expensive, and you never know if you’re gonna recoup the costs spent. But is it so?
To shed some light on the subject, we decided to run a series of interviews with opinion leaders in email marketing — with people who have used gamification in their emails.
Here’s what they have to say…
Our today’s guest is John Thiess, Co-Founder and ex CEO at Email on Acid, one of the world’s top email testing tools. His company was one of the first to implement interactivity and gamification in email marketing.
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