Identifying the Best Advertising Strategy for Your Business | Marketing Smarts Live Show
“The thing that keeps me up [at night] is that there are people who are just small businesses trying to get out there and learn what they need to do to keep themselves alive or to get started, and they think that they can do it on their own—and they can’t,” Rebecca Bugger says in this episode of Marketing Smarts.
Rebecca, an advertising expert, nails down some universal truths: Your website should be intentional, informative, and easy to navigate; you have to know where you advertising audience is spending its time; and you can’t just pick one facet of advertising—you need a combination of tactics.
“One strategy is not going to be enough. Just having ads appear on Google is not enough. Just having a billboard is not enough,” she says.