Instagram statistics you need to know for 2023
Your Instagram analytics provides account-specific performance insights, which then inform your strategy. But looking at your brand’s performance alone isn’t enough to get ahead of the competition. You need to keep a close eye on Instagram stats to stay on top of trends shaping the platform’s marketing landscape. This will then give you the insights you need to anticipate changes and fine-tune your strategy.
According to the Sprout Social Index, Instagram is among the “big three” social media platforms. With 49% of consumers and 59% of marketers planning to use it in the next 12 months, you can’t afford to not pay attention to the platform’s key statistics.
So let’s find out some of the vital Instagram statistics that will shape your strategy in 2023.