50+ of the most important social media marketing statistics for 2023
If you’re trying to improve your social media marketing strategy, statistics are the perfect starting point.
Social media statistics give you valuable insight into who your audience is, their interests and habits. This helps you tailor your marketing strategies to boost engagement and ROI.
Stats can also help you benchmark your own performance within your industry and even uncover new opportunities.
Use the social media statistics below to guide your presence in 2023 and beyond.
Table of contents:
- Social media usage statistics
- Social media advertising statistics
- Facebook statistics
- Instagram statistics
- LinkedIn statistics
- Pinterest statistics
- TikTok statistics