Study: Which Link Metric Correlates Closest to Organic Visibility?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine result pages (SERPs) and outranking their competitors.
To that end, we’ve earned press coverage for clients on every top-tier publisher you can think of, including “dream publishers” like CNN, the New York Times, Washington Post, and Business Insider. We’ve even had dozens of campaigns go viral, earning thousands of links and hundreds of thousands of social shares, all resulting from sending a single outreach email to a journalist.