New SEO study reveals the biggest investments of 2023 by Ignite Visibility
Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going into 2023. With 2022 being such a transformative year for SEO, the researchers at Ignite were curious to see where 2023 might take the world of digital marketing and paid media.
Key takeaways from the study include:
- Over 74% of marketers now use creative assets, such as images or videos, in their content.
- 73% of marketers have turned to YouTube as an important part of their SEO strategy in 2023.
- The majority of marketers noted they saw no change in their rankings after the Helpful Content Update. In fact, far more respondents noted their rankings increased, rather than decreased, as expected after Google released the update.