Meta Brings Back 28-Day Click Attribution
November 1, 2022 by – No Comments
Just in time for the holidays, Meta is bringing back 28-day click attributionAn attribution window is the number of days between when a person viewed or clicked your Facebook ad and subsequently took an action..
This is some of the best news advertisers have received in a while. At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimizationHow you optimize impacts who sees your Facebook ad. Facebook will show your ad to people most likely to perform your desired action. and reporting.
So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean.