SEO and CRO: How to Combine Strategies for Better Results
Search engine optimization (SEO) and conversion rate optimization (CRO) focus on different website elements. But they are closely related.
- SEO: A set of practices meant to increase a website’s visibility in search engines. And boost organic traffic.
- CRO: The process of optimizing a website to increase the percentage of visitors who take a desired action. Like clicking “add to cart” or filling out a form.
These strategies can work together to foster business growth.
SEO focuses on elements that impact organic rankings. Like keywords and meta tags. CRO focuses on elements the user might engage with. Like calls to action (CTAs) and submission forms.
The Basics of SEO: Driving Quality Traffic