Google SGE: Study Reveals Potential Disruption For Brands & SEO
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic.
These findings include:
- When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility.
- 62% of SGE links come from domains outside the top 10 organic results.
- Ecommerce, electronics, and fashion-related searches saw the greatest disruption, though all verticals were somewhat impacted.
Adapting to generative search may require a shift in SEO strategies, focusing more on long-form content, expert insights, and multimedia formats.