Digital Marketing: What It Is & How to Do It
What Is Digital Marketing?
Digital marketing, also known as online marketing, is an umbrella term that refers to all types of internet-based marketing. Businesses use digital marketing to reach their target audiences through online channels like:
- Organic search
- Social media platforms
Digital marketing is a great first step in any marketing campaign.Â
Why?Â
Because it’s quick to deploy, adaptable to suit different objectives, and allows for granular targeting.
What Are the Benefits of Digital Marketing?
Digital marketing offers unparalleled exposure to a vast network of potential customers. It’s also cost effective, specific, measurable, and versatile.
It Allows You to Reach a Global Audience