Google: Ad Strength not used in Ad Rank
Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin.
Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to auction due to Ad Rank,” Marvin wrote:
- “Ad Strength is not used in Ad Rank and is *not* a ‘factor in stopping a keyword from going to auction due to Ad Rank’.
- “Ad Strength is a distinct diagnostic tool. And to reiterate, it’s not a factor in the auction. It simply helps indicate the diversity and relevancy of the assets available to maximize the number of ad combinations that may show for a query. More combinations available typically means you’ll have more opportunities to serve relevant ads in more auctions.”