The definitive guide to mobile SEO: mastering optimization for mobile devices
As search engine algorithms continue to evolve, staying informed and adapting accordingly become increasingly important. Two noteworthy updates in July 2019 and June 2021 have significantly reshaped the landscape of SEO, stressing the importance of mobile optimization.
In July 2019, Google switched to mobile-first indexing. This has since revolutionized the way websites are evaluated for ranking. The Google of today uses the mobile version of a webpage as the primary reference point. If content is not accessible on mobile devices, it runs the risk of being overlooked in search results.
As if the prior update wasn’t game-changing enough, Google introduced another update in June 2021. Known formerly as the Page Experience update, this update places a strong emphasis on Core Web Vitals, which are a set of metrics that gauge the crucial aspects of a website’s performance. Some examples include page loading speed, interactivity, and layout stability.