4 under-utilized SEO research approaches to tackle in 2024
SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward.
To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. My list of these includes:
- Keyword trend analysis.
- Customer research.
- Analysis of non-search channels for content.
- SERP analysis for “striking distance” keywords.
By the time you’re finished reading this, my hope is that you’ll feel like (despite all the winds swirling around) you have more control over your SEO success in the coming months.