Instagram Adds New Interactive Polaroid Frame for Coachella 2024
Instagram’s added a new Story sticker called “Frames” which “turns any photo into a Polaroid”, as part of an activation for Coachella 2024.
As you can see in this example, the new option provides an alternative image style for your posts, which adds that retro Polaroid vibe within the app. Which you can actually get by using one of many similar overlay tools, on IG and in other apps, though this one does have a little more to it.
As you can see in the first frame above, IG has also added a “shake to reveal” functionality to enhance the experience. When you first see the image in a Story, it’ll appear with a gray overlay, and you’ll be prompted to shake it to clear away the fog, revealing the image.
That additional interaction makes for a more engaging experience, while it could also provide new options for those looking to create AR lenses and frames in the app.