How to Win the Meta Ad Auction
Most Meta advertisers know that an auctionFacebook uses an ad auction to determine the best ad to show to a person at a given point in time. The winner of the auction is the ad with the highest total value, based on bid, estimated action rates, and ad quality. MoreClick word to read full description drives ad delivery, but do you know how this works? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different.
Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and user experience are part of the equation. If only bids mattered, the ads users see would be far less relevant.
There are three important factors.
1. The Bid