Social Media Benchmarks: Q3 2023 [Data & Tips]
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How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends.
That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean.
Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date (Q3 2023) benchmarks for key industries to help you understand how your social results stack up right now.
Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.
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