2023 Social Media Benchmarks + How to Use Them in Marketing
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends.
That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. It gives you an understanding of how businesses similar to yours are doing — and a better sense of what those 100 likes really mean.
Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now.
Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.