Social media benchmarks by industry in 2023
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture.
Industry benchmarks provide the context needed to tell a richer story about your social media marketing strategy.
Use data from Sprout’s 2023 Content Benchmarks Report to illuminate opportunities to fine-tune your strategy in a way that resonates with your target audience. Before diving into the data, keep reading to learn more about the metrics, why they matter and how you can use them to make sure that 2023 is your best year yet.