Complete guide to social media analytics and why it’s important
When creating your social media strategy, you’re choosing goals and objectives that you want your marketing efforts to hit. But if you’re not monitoring your social media analytics, metrics and performance, how will you know if you’re hitting those goals?
Social media analytics are key to proving ROI, making informed business decisions and so much more—and luckily, nearly every platform offers its own form of in-app analytics. Plus, there are a number of social media analytics tools that can help you monitor your performance in even more depth.
Throughout this article, we’ll touch on why social media analytics are so important and which types of analytics you need to be paying close attention to.