Technical SEO report reveals what matters in 2023
The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. So what matters in 2023? Here’s a quick summary of some of the more interesting results.
Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. So if you work at a company where resources are lacking, prioritization of tasks will continue to be critically important.
Tools and technology that matter. Google Search Console was the most popular tool for technical SEOs overall – 92% reported using it. It was also the top tool used (78%) for measuring organic search rankings.
- Data anaysis (72%)
- Reading and understanding HTML/CSS (58%)
- Content strategy (39%)
- “It’s definitely helpful to know how content relates on a website to fully understand internal linking opportunities that serve the user.”