Using LinkedIn Document Ads: What You Need to Know
Wondering how to improve LinkedIn lead generation? Looking for a way to develop warmer targeting audiences on LinkedIn?
In this article, you’ll discover how to use LinkedIn document ads to put downloadable lead magnets in front of the right people on LinkedIn.
A LinkedIn document ad is a type of paid content that uses the platform’s document format. As a kind of sponsored content, document ads display directly in LinkedIn members’ feeds between organic posts.
Using this LinkedIn ads format, you can upload a multi-page document—like a PDF or a PowerPoint—for LinkedIn members to browse and download. While organic document posts allow members to read or download the entire file, the paid version works a little differently.