Internet of Things: What Is IoT? AIoT? How Is IoT Advancing Customer Experiences Now And In The Future?
The Internet of Things (IoT) refers to the interconnection of various devices and objects through the internet, allowing them to collect, exchange, and analyze data. This technology enables devices to communicate with each other and with users, creating a more efficient, automated, and integrated experience.
The global IoT market was projected to reach around $1.6 trillion by 2025, up from approximately $248 billion in 2019. In 2021, there were an estimated 46 billion IoT devices worldwide, which is expected to increase to 75.44 billion by 2025.
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IoT marketing refers to the use of IoT technologies by businesses to market their products and services. It involves leveraging connected devices, data, and insights to create targeted and personalized marketing strategies that enhance customer engagement and improve the overall customer experience. IoT has the potential to revolutionize marketing by providing businesses with valuable insights and enabling them to create more personalized and contextually relevant marketing strategies… as long as marketers are mindful of privacy and security concerns.