Why Google Analytics 4 Requires Your Immediate Attention | Marketing Smarts Live Show
In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action.
“I really keep pushing marketers to start this process as soon as possible,” says Robbert.
“Waiting until closer to the deadline is going to make it more expensive, more of a headache; and you will risk have time periods when you’re not collecting data, and that’s problematic.”
Unfortunately, the deadline is already only a few days away now (the episode aired on YouTube in July 2022). But… now is still better than even later!
One reason Robbert recommends setting aside some time to get educated on the switch to GA4 is that so many of the metrics are different.