Will Facebook Ads CPM Costs Increase This Holiday Season?
November 15, 2022 by – No Comments
As advertisers prepare for the holidays, there’s a bit of anxiety about what to expect. The past few years have been anything but normal, so it’s not easy to predict what advertisers should expect this year. In particular, will Facebook ads CPMCPM measures the cost per 1,000 impressions. It’s a good metric to evaluate competition level and costs to reach your audience. costs increase?
There is good reason to hope, based on current trends, that any seasonal cost increases may be subtle. And that could be critical for advertisers who have struggled to generate consistent, profitable results since the iOS-related changes of early 2021.
Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far…