9 Social Media Competitor Analysis Tools That Will Help You Win
Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance.
The thing is, your own performance analysis is much more valuable when placed in the context of what’s happening overall in your industry niche. And to understand that context, you need competitive analysis tools.
Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.
A social media competitor analysis tool is a type of software that allows you to benchmark your social performance against that of your competitors.