Advantage Campaign Budget Best Practices
Advantage CampaignThe campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve. More BudgetA budget is an amount you’re willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. Should you turn it on?
In this post, we’ll explore:
- How Advantage Campaign Budget works
- Eligibility requirements
- How to set it up
- Ad set spend limits
- Best practices
- When you should use it
There’s lots to cover here. Let’s go…
How it Works
The standard campaign setup utilizes individual ad set budgets. Let’s assume that you have three ad sets…