Cold Calling 2.0: Mastering Cold Emails + 3 Templates
Cold calling is one of the oldest techniques for generating new prospects. But does it truly capture the attention of C-suite executives if they are your prospects?
Probably not!
Cold calls are a thing of the past. CXOs aren’t going to be in for a 10-minute product monologue.
This is why you need to shift towards Cold Calling 2.0 – Cold Emailing.
In this article, we’ll talk about how you can set up a perfect cold email campaign for your business and please CXOs out of their minds.
Let’s get into it.
What is Cold Calling?
In the simplest terms, cold calling involves reaching out to potential customers by initiating a phone call with them in an attempt to get business. It should not be confused with a scheduled appointment, where the prospect is aware that a meeting is planned. In a cold call, the recipient is not anticipating your call.