How to Handle a Social Media Crisis as a Content Creator
Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared.
While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks.
As a founder of an award-winning social media agency, where I learned how to manage a crisis through experience and gaining a true understanding of behaviors on social media. In the past decade, I’ve witnessed a spectrum of social media issues, ranging from clients who have accidentally associated with controversial figures to small businesses and creators whose minor missteps thrust them into the limelight.Â