How Short-Form Video Alters Marketing Evaluations
You may know that I have fully embraced short-form video during the past couple of months. This was not an easy transition. I had to overcome so much of what I thought I knew about marketing and advertising to do it.
Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. But, I fully understand and appreciate why they don’t get it because I was one of them until recently.
Maybe you are in this group of resistant marketers. Allow me to attempt to explain your reservations before arguing why you’re wrong (in the nicest, gentlest way possible).
First, I’ll tee this up with what I’m doing right now — a strategy that will feel wrong to many.