How I’ve Pivoted to Short-Form Video on TikTok and Reels
If you’ve been following me on any of my primary social channels during the past month or so, you’ve likely noticed a very clear pivot. I am deeply invested in short-form video.
This is a complete 180. I’ve long resisted video creation in every form. Admittedly, the delay was not smart strategically. But there were many reasons behind that delay.
It hasn’t been an easy transformation. It required getting uncomfortable. I was forced to get in front of the camera, something I really haven’t liked doing. Stubbornness, fears, and old habits all needed to be overcome.
I’m doing this not just for me but for the introverted marketers whom I share these struggles with. So far, it’s been a heck of a ride. Not an easy start, but the growth has been energizing.