What is digital marketing? A visual summary of 18 key techniques.
Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques
Simply put, our definition of digital marketing, or online marketing, is:
“Achieving marketing objectives through applying digital media, data and technology.”
Within this broad digital marketing definition, there are many vital channels and platforms that we will introduce and share strategies and tactics for in this article, as well as the key digital marketing KPIs and metrics for success.
Our globally acclaimed RACE Framework is a digital marketing structure that enables marketers to plan, manage, and optimize all aspects of their customers’ online and offline brand experiences.