How Advantage+ Audience Works
Meta first introduced Advantage+ AudienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. MoreClick word to read full description when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences.
Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.
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What Is Advantage+ Audience?
You have access to Advantage+ Audience if you see this in the ad set…