What is Advantage+ Audience?
Do you have Advantage+ Audience?
If you have it, you’ll see Audience ControlsAdvertisers aren’t able to exclude locations or customize age targeting from directly within the ad set of an Advantage+ Shopping Campaign. But Audience Controls within the Ad Account Settings allow the ability to make these adjustments account-wide for all Advantage+ Shopping Campaigns. MoreClick word to read full description and Advantage+ AudienceMeta’s AI-powered targeting option. Meta will attempt to find your audience for you based on pixel activity, conversion history, and ad engagement. You can also provide targeting suggestions that Meta will initially prioritize before going broader. MoreClick word to read full description in your ad setAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. MoreClick word to read full description.